Good morning: I had the privilege of attending a seminar sponsored by my company yesterday about surviving and thriving in today's real estate market. The speaker was Rick DeLuca who is a good friend of Brian Buffini. For more on Rick, go to www.rickdeluca.com. The message I got out of there, and there were many, is the power of relationships.
Rick DeLuca indicated that relationships are what caused him to build a successful real estate business in Reno, Nevada. A former cop, Rick understood the value of communicating with his "bullseye" customers frequently because they were the ones that appreciated what he did the most. It didn't mean they necessarily did business with him. Rather, they were excited for his success and there was no hidden agenda.
Wow! What a concept. It seems to me that the last few years were too good to us here in the real estate business. I know alot of people in my business who went from transaction to transaction and forgot about building and maintaining relationships with their network. Now they're done; they're out of the business and doing something else.
Rick DeLuca's message was clear. It's all about relationships. And we shouldn't be keeping score. We should want to spend time with people who we deem to fit our values, etc. The rest will work itself out. Rick related about how he's starting to do business with his son-in-law now who is a realtor in Bend, Oregon. His son-in-law paid his dues and has earned Rick's business. I'm finding the same thing is starting to happen in my business. People are recognizing that I'm here to stay and, hopefully, that I have their best interests at heart.
So if you're out there building and maintaining relationships, good for you! If you've let this slip by the wayside, it's not too late to get going again. It's the key to your success! Have a great day!
Paul
Paul McFadden
This is so 101, yet everyone seems to think that it's in the marketing and bells and whistles. Your post is a great reminder. You're bookmarked.
Paul, that is Sales 101 and it is so true. Always good to have a reminder, and I believe that we have to go back to the basics (among other things) in this kind of market.
Anne
Nice post. I will check Rick out. On a side note, a lot of Brian Buffini's sales tactics are straight out of the Mary K Ash's play book. I guess it just goes to show there is nothing new under the sun. Relationships are everything in this business or any other business that is based on people. Wait that IS every business!
Dittos all! We are all in this together, your strong relationships should be cherished.
Paul,
That is correct! Relationship is the #1 business builder. If you keep maintaining it, it will create business in the long run. Great Post.
Paul,
Good morning! You are correct sir. It IS all about relationships. I am very fortunate to have many good business relationships and it's important for me to maintain them. Thanks for the post.
Thanks, Rebecca. I appreciate it. Have a great day!
Rosalinda: Thanks for the complement! Have a fantastic day filled with great relationships.
Randall: Thank you. Have a wonderful day!
Bettina: Thanks. I wasn't aware of Mary Kay's influence but it makes sense. Talk to you soon!
Hi Anne: Thanks for your comment. Back to the basics is what it is always about1
Larry: Thank you. By the way, did I read a post by you on the Selling and Sales Skills Newsletter recently? It was definitely someone from your firm I believe. Have a great day!
Paul