Washington Mortgage Planner-straight up mortgage advice and commentary

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What a difference a day makes!

On Wednesday, I was crying the blues. Business has been challenging and I was upset because a loan I probably could have done 3 months ago was a no go for now. So I decided to send out an email asking for referrals. I sent this to my database of over 500 and probably got between 50-100 responses. What a great way to finish the week! Needless to say, I was fired up for another day.

Out of these responses, obviously several were supportive even if they didn't have anything for me. The most important thing was they appreciated hearing from me and wanted to help if they could. The interesting thing was several responders were actually interested in having me look at a loan for them. So now I have several people I'm potentially going to be working with.

The moral of the story? Never give up. Keep on plugging. Market to your database. Grow your database big-it will only pay dividends for you. If you haven't implemented email as a part of your marketing campaign, do it now! It's free except for your time. It probably took me 5-10 minutes to craft my message and it was sent personally to over 500 people. Let me know If you'd be interested in hearing how I set this up. This applies to any business. It's important to touch your customers again and again in different ways.

The onus is on us. What are we doing to make a difference and be different in a "normal" market? Have a fantastic weekend!

 

Paul

Paul McFadden

12 comments • Paul McFadden Mortgage Loan Officer Bellevue Washington Home Loans • April 18 2008 06:03PM

Comments

Paul,

Thanks for the inspiration.

Doing nothing usually gets the same result, nothing!

Have a great weekend, yourself.

Sound like you deserve it.

Linda

Posted by Linda Lipscomb RE/MAX Lexington Henderson County TN about 1 year ago
I couldn't agree with you more Paul. You have to keep in contact with your clients consistently. And don't forget, If you don't ask, the answer is ALWAYS no.
Posted by John LaRocca (LaRocca Inspections) about 1 year ago
I agree! I think as an industry we need to think more "outside of the box" and use whatever tools are out there and in this day and age, email is the way to go!
Posted by Liisa Small (Placer Title) about 1 year ago
I have done that too and had good results.  Great results in fact.  I'm overdue to do it again.
Posted by Gary McAdams (GMAC Schwartz Property Sales) about 1 year ago
Paul, good blog. Sometimes it gets frustrating. But as you said you have got to just keep on plugging on. We have been working on some deals for quite awhile and are just now coming to fruition. Now it seems like a windfall. We just have to keep the faith and keep going. Thanks, Keith
Posted by Keith Goodman about 1 year ago
Great story, thank you! We are all singing blues right now but you just have to keep going. Happy selling!
Posted by Sonja Babic/Prudential Clear Water Realty New Bern NC about 1 year ago

Thanks, Sonja. Same to you!

Keith: Thank you. I'm happy for you. Effort=Results. Take care.

Gary: I would highly recommend it.

HI Liisa: Email works. And it's often free. What a great way to market!

Thanks, John. I agree with you. Of course, sometimes I forget. That's when my business usually goes nowhere!

Linda: Best of luck to you! Go out and knock 'em dead!

May you all prosper!

Paul

 

 

Posted by Paul McFadden Mortgage Loan Officer Bellevue Washington Home Loans (The Legacy Group) about 1 year ago
thanks for sharing, this month has been the most trying for me in the last four years.  I felt like it was me vs. the world and the world was winning.  Today, I decided to market and I felt like a champion
Posted by Dave Woodson (Dave Woodson) about 1 year ago

Dave: Keep at it. I believe the people that do will win. There's a huge shakeout going on so the ones who are left may have more opportunities! Take care.

 

Paul

Posted by Paul McFadden Mortgage Loan Officer Bellevue Washington Home Loans (The Legacy Group) about 1 year ago

I have a database of over 400......

I am in the process of making phone calls
to every one who has a local phone number.....

Chance favors the prepared.....

=-)

Posted by Chicago, Illinois homes for sale ---- Alexander Harb (Rice Property Management and Realty L.L.C.) about 1 year ago
Great reminder for everyone... even when we are busy we should still take time to send out those cards and keep in touch with our clients.        
Posted by n d (Naoma Doriguzzi) about 1 year ago

Thanks, Alexander. That's a great way to drum up business. Good luck to you!

 

Naoma: Every time I think I want to go do something else I get busy instead and get good positive results. Take care.

 

Paul

Posted by Paul McFadden Mortgage Loan Officer Bellevue Washington Home Loans (The Legacy Group) about 1 year ago

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